Eromonsele Oboh

Founder, DatalytIQ · Ex-Meta Senior Data Scientist

Data intelligence and AI automation for growing businesses.

I help business leaders make sharper decisions with analytics and recapture lost revenue with AI-powered automation. 8+ years of data science at Meta, Underknown, and WatchMojo, now working directly with companies and entrepreneurs that are ready to grow.

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AI AUTOMATION

Your business is leaking revenue through manual gaps.

Calls go unanswered after hours. Client intake takes days. Follow-ups fall through the cracks. I deploy AI systems that plug these gaps: receptionists that answer every call around the clock, live within a week or two, measured from week one. I built an AI-powered analytics agent for a media network to automate reporting that used to take hours.

Quebec businesses: you may offset up to 30% of AI implementation costs through CDAEIA tax credits and federal RAII funding. I help you navigate the application.

Book a free AI assessment

ANALYTICS CONSULTING

You're tracking metrics but not getting answers.

Which channel actually drives growth? Which campaign is worth doubling down on? Most growing businesses have dashboards but no clarity. I build the data foundations, KPIs, and reporting systems that turn scattered data into decisions you can act on. The same analytical rigor I brought to Meta, applied to your business.

Ads & Campaign Performance

4 years inside Meta's ads ecosystem. I know what makes campaigns convert and what's wasting your budget.

Content & Audience Growth

YouTube optimization and content strategy that drove 50M+ subscribers across Underknown, WatchMojo, and Goalcast.

Book an analytics consultation

50M+

Subscribers unlocked

Years at Meta-scale

3B+

Views driven

How We Work

A straightforward process from discovery to impact.

Discovery

We map your goals, gaps, and quick wins. You walk away with a clear picture of what's possible and what to prioritize.

Build & Deploy

I implement the solution, typically live within one to two weeks. No months of setup, no bloated timelines.

Measure & Optimize

Track results, refine what's working, and scale the impact as your business grows.

About

I spent 4 years as a Senior Data Scientist at Meta, building the experimentation and analytics systems behind product decisions that moved millions of users. Before that, I drove data strategy for media companies like Underknown, WatchMojo, and Goalcast, work that generated 50M+ subscribers and billions of views.

I founded DatalytIQ to bring that same depth to businesses that don't have a data team but need one. Master's in Quality Systems Engineering (Machine Learning), Bachelor's in Information and Communication Technology.

Based in Montreal. Working with clients across Canada and globally.

Career Mentorship for Data Professionals

Breaking into data science or trying to level up? I provide 1-on-1 mentorship to help emerging professionals build careers they love.

✓ Technical interview preparation (SQL, Python, product analytics, case studies)
✓ Portfolio development and showcasing business impact
✓ Career strategy and navigating the job market

Schedule a Mentorship Call

Frequently Asked Questions

Common questions before booking a call.

How much does AI automation or analytics consulting cost?

It depends on your team size, systems, and goals, so every engagement gets scoped individually. Book a free consultation and I'll give you a clear quote before you commit to anything.

How fast can I see results?

Most AI automation projects go live within one to two weeks, with measurable results starting from week one. Analytics engagements move just as fast once the data foundations are in place.

Do you only work with businesses in Quebec or Canada?

No. I'm based in Montreal, but I work with clients across Canada and globally. The Quebec tax credit guidance (CDAEIA, RAII) only applies to Quebec businesses; the consulting itself isn't limited by location.

We don't have an in-house data team. Is that a problem?

Not at all. DatalytIQ exists specifically for businesses that don't have a data team but need one. I bring the same rigor I used at Meta directly to your business, without you having to hire for it first.

What's the difference between AI Automation and Analytics Consulting?

AI Automation is about plugging operational gaps, like missed calls, slow intake, or manual reporting, with deployed AI systems. Analytics Consulting is about building the data foundations, KPIs, and reporting that tell you which decisions are actually working.

Is The Practical AI Playbook really free, no signup required?

Yes. It's a direct download, no email required. If you'd like to hear about future resources when they publish, there's an optional email field on the Resources page, entirely separate from the download.